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Abstract
Douglas,
Ngaire and
Norman Douglas. "Cruise ship passenger
spending patterns in
Pacific island ports,"
International
Journal of Tourism Research, 2004, 6:4, Pages
251 - 261
The cruise
business has recorded a solid growth
rate in the past 20 years, with this development
being driven by corporate mergers and takeovers, the launching of
mega-ships,the opening up of new destinations and the growing
propensity of people
who choose to cruise. This study measures the expenditure patterns of
cruise ship passengers in seven Pacific
island ports of call. Some of these ports
receive up to 32 cruise ship visits per year and their economies are
partly
reliant on them. It is important, therefore, for service suppliers,
retailers
and handicraft producers to know what appeals to cruise passengers so
that they
can continue to produce the products in demand profitably.
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