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Abstract
Hall,
J. A. and Braithwaite, R. "Caribbean
cruise tourism: A
business of transnational
partnerships," Tourism
Management,
1990, 11:4, 339-347
The
cruise industry grew dramatically during the 1980s to the extent that
over four
million North Americans will have opted for a cruise holiday in 1990.
The paper
discusses the growth of the industry in relation to the Caribbean.
It traces the
growth of cruise ship
arrivals in Caribbean destinations since
1981 and outlines
projections up to the year 2008. It then discusses the multiplier
effects of
the cruise ship
dollar as opposed to the stopover arrival dollar. The Caribbean
is perfectly placed
to take advantage of this
market but the governments concerned have not supported
tourism development appropriate
to the transnational cruise
line operators. Cruise ship arrivals in the Caribbean
are growing faster
than stopover arrivals, so
it is vital that the various Caribbean
governments
cooperate with the transnational cruise
line operators in planning and providing the necessary infrastructure
to tempt
the cruise ship
arrivals to spend their dollars at Caribbean
destinations.
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