for Cruise Research
centre for research and for
T. L. "An analysis of expenditures by cruise ship passengers in Jamaica,"
of Travel Research, 2000, 38:3, 246-250
study of 1500 cruise ship passengers while in port in Jamaica
was conducted during
a 5-year period. The
research looks at how much money was actually spent by cruisers while
as well as the influences on these expenditures. The results reveal
that vendors who
are perceived as friendly,
helpful, and knowledgeable fare better than those who come across as
manipulative and aggressive and that older consumers can be expected to
more in port than their younger counterparts.