International Centre
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Abstract
Mentzer,
Marc
S. "Factors Affecting Cruise Ship Fares," Transportation
Journal, 1989, 29:1
(Fall), p38-44
Focuses on
factors affecting cruise ship fares in the U.S. Usage of regression
equation for prediction of cruise fare;
Significance of characteristics of the ship including staffing and
registry in
fixing cruise ship fares; Demographic characteristics of sales force turnovers.
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