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Abstract
Sobers,
A. "USA
to the Caribbean," Travel
& Tourism Analyst, 1996, No. 3, 65-77
This
study looks at recent trends in the all-important US
market and
identifies some important shifts in
the origin of demand within the USA
to the region.
Throughout the decade of the
1980s, three tourist arrivals out of five in the Caribbean
came from the USA.
In the first half
of the 1990s, this share
began to decline and by 1994 just 51.5% of all arrivals came from the USA
compared with the peak figure of 65.8% achieved
in 1983. The
relative health of the US
economy, the reputation of the Caribbean in terms of the value for
money which
it provides, and the general questions of stability and security will
ensure
that the USA will remain the Caribbean's most important origin market
for the
foreseeable future, Issues impacting on future market share include
whether and
when Cuba can become an acceptable destination for US holiday makers
and
whether the region is able to absorb further cruise
ship business.
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