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Abstract


Sobers, A.   "USA to the Caribbean," Travel & Tourism Analyst, 1996, No. 3, 65-77

This study looks at recent trends in the all-important US market and identifies some important shifts in the origin of demand within the USA to the region. Throughout the decade of the 1980s, three tourist arrivals out of five in the Caribbean came from the USA. In the first half of the 1990s, this share began to decline and by 1994 just 51.5% of all arrivals came from the USA compared with the peak figure of 65.8% achieved in 1983. The relative health of the US economy, the reputation of the Caribbean in terms of the value for money which it provides, and the general questions of stability and security will ensure that the USA will remain the Caribbean's most important origin market for the foreseeable future, Issues impacting on future market share include whether and when Cuba can become an acceptable destination for US holiday makers and whether the region is able to absorb further cruise ship business.



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