International Centre for Cruise Research
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Vierich, W.  "Cruising on success," Leisure Management, 1990, 10:3, 32-35

Cruise ship holidays, once enjoyed only by the privileged few, were introduced to the general public in the late 1950s. Mainly because of a lack of suitable ships, growth in the cruise sector has tended to be slow. The early 1980s were dominated by the frantic planning and construction of technologically advanced ships, designed to meet tourist needs well into the year 2000. Ownership and management has moved from the Greeks and Norwegians to the USA. With increasing marketing activity and the emergence of the new ships into the market, cruising appears set to expand. It is expected that the number of US citizens taking cruising holidays will triple by the end of 1990. On board improvements in design have enhanced the attractions to passengers and have resulted in the development of a market potential unrivalled by any other tourist market segment. There are, however, problems with this type of holiday. Cruise holidays are very expensive and, in addition, on board spending for retailing exceeds spending in a resort vacation. The availability of little activity and noisy engines may also give rise to complaints.