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Abstract
Vierich,
W. "Cruising on success," Leisure
Management,
1990, 10:3, 32-35
Cruise ship holidays, once enjoyed only by the
privileged
few, were introduced to the general public in the late 1950s. Mainly
because of
a lack of suitable ships, growth in the cruise sector has tended to be
slow.
The early 1980s were dominated by the frantic planning and construction
of
technologically advanced ships, designed to meet tourist needs well
into the
year 2000. Ownership and management has moved from the Greeks and
Norwegians to
the USA.
With increasing
marketing activity and the
emergence of the new ships into the market, cruising appears set to
expand. It
is expected that the number of US
citizens taking
cruising holidays will triple
by the end of 1990. On board improvements in design have enhanced the
attractions to passengers and have resulted in the development
of a market
potential unrivalled by any
other tourist market segment. There are, however,
problems with
this type of holiday. Cruise
holidays are very expensive and, in addition, on board spending for
retailing
exceeds spending in a resort vacation. The availability of little
activity and
noisy engines may also give rise to complaints.
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