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Abstract
de la Viña, Lynda and Jamie
Ford. "Logistic Regression Analysis of Cruise Vacation Market
Potential: Demographic and Trip Attribute Perception Factors,"
Journal
of Travel Research, 2001, 39:4, 406-410
This
article describes the demographic and trip attribute factors of
potential cruise passengers based on a nationwide sample of
persons who previously requested travel information for tourist
destinations in South Texas
from
regional convention and visitors bureaus.
The analysis used logistic regression
modeling. The key factors in determining the propensity to
choose a
cruise vacation are marital status, income, previous
cruise vacation experience, cost, the duration of the
cruise,
visiting new destinations, and the availability of a
precruise or
postcruise package. Factors that were not found to be
statistically
significant included the typical number of pleasure trips
per year,
the itinerary, direct air flights to the departure city,
accessibility from the airport to the ship, gender, age,
educational
attainment, and number of children in the household.
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